Built by the person who kept getting handed the invoice.
Product marketer. GTM engineer. For years I tried to answer two questions — why we win, why we lose — from the calls we already recorded. The market wanted six figures and six months. So I built the thing that made it a Tuesday afternoon instead.
- BackgroundProduct marketing
- ThenGTM engineering
- ObsessionWin/loss from real calls
- NowBuilding Discera
Billed like a strategy consulting engagement.
Of implementation before the first report shipped.
Static, thin-sample, already stale on arrival.
— and the raw material was already ours.
A marketer who learned to build.
Positioning, messaging, competitive intel, launches — all of it dies without real evidence of why buyers move.
Wiring the revenue stack, writing the scripts, automating the work everyone else did by hand. I stopped waiting for tools and started building them.
When large language models got good, the first thing I reached for wasn’t a chatbot. It was the pile of sales calls nobody had time to read.
The two questions I could never answer fast enough
Why we won. Why we lost.The answers were always in the calls. Getting them out was brutal.
The work everyone wants and nobody does.
Scrub recording after recording for the moment the deal turned. A dozen calls in, you’ve lost the thread of the first one.
Chase AEs for the ‘real’ reason a deal died. Everyone remembers it differently, and memory is kind to itself.
Paste quotes, tag themes by hand, and by the time it’s ‘done’ it’s a quarter old and the market has moved.
I did this more times than I want to admit. Slow, un-scalable, stale on delivery. So I looked at what the market was selling.
Same question. One of these is a rip-off.
Gong is built for reps. You wanted the insights.
Already have the recordings? Great. But Gong is priced per seat for salespeople who live in it all day — not for the people who need the patterns across the calls.
Per-seat licenses for people who live inside a sales tool all day.
You need the read across every call — not a seat to run deals.
So I solved it. Discera connects to Gong read-only and turns the calls you already record into the insight layer on top — no extra rep seats, no salesperson prices just to read what your buyers said. You bring the calls; Discera does the reading.
I built the agents I wished I could buy — then realized everyone needed them.
AI agents that read our calls the way I would — pull the transcript, find the objection, name the competitor, diagnose the loss — across hundreds of calls at once.
Minutes of runtime produced a sharper, broader, more current read than the six-figure program did in a quarter. It read every call and never got tired.
Same recordings. Same unanswered questions. Same six-figure quote in a folder. The agents I built for one team were the missing product for all of them.
Discera is the answer I wanted: ask any question in plain English, run it across every call, on a schedule, for a fraction of the price — and keep the evidence you already own.
Your calls are sensitive. We treat them that way.
Win/loss data is some of the most confidential material a company has. Trust is earned with architecture, not adjectives.
Read the full security pageTLS 1.2+ in transit; AES-256 at rest. Gong and HubSpot credentials Fernet-encrypted, keys in Secret Manager.
Under our terms with Anthropic and OpenAI, your call data is never used to train any model.
Every report, credential, and job scoped to your workspace, enforced at the query level. Read-only everywhere.
A formal program is underway on Google Cloud in a private VPC with no persistent servers.
Still a founder you can email directly.
A hard question about win/loss or competition — or a bone to pick with something on this page — I’d genuinely like to hear it.