§ Blog · 01
The Discera blog.
Practical guides on programmable call analysis, Gong call analysis, win/loss analysis, customer research from sales calls, and GTM intelligence.
- Posts41published
- Cadenceweeklyfor 8 weeks
- Read8 minavg / post
§ for marketing teams15 posts of 41
- For Marketing Teams8 min
Continuous Win/Loss Analysis: Why It's a Scheduling Problem
Aug 3, 2026 - For Marketing Teams7 min
Gong Theme Spotter vs. Cross-Call Themes: What Each Actually Does
Jul 27, 2026 - For Marketing Teams8 min
Message Testing: Why Your Best Data Is Already on the Call
Jul 20, 2026 - For Marketing Teams7 min
Gong Pricing 2026: What It Really Costs Per Seat
Jul 17, 2026 - For Marketing Teams8 min
Customer Language in Copywriting: Build a Language Bank, Not Just a Habit
Jul 15, 2026 - For Marketing Teams7 min
Win Loss Analysis Without Interviews: The Call-Based Method
Jul 13, 2026 - For Marketing Teams8 min
Buyer Persona Research: Why Your Sales Calls Are the Dataset
Jul 10, 2026 - For Marketing Teams7 min
Gong for Marketing Teams: Access Without a Per-Seat License
Jul 8, 2026 - For Marketing Teams8 min
Competitive Intelligence From Sales Calls: The Methodology Shift
Jul 6, 2026 - For Marketing Teams7 min
Gong Call Analysis for Product Marketing: A PMM Playbook
Jul 6, 2026 - For Marketing Teams8 min
Product Positioning From Sales Calls: A PMM Playbook
Jun 5, 2026 - For Marketing Teams8 min
Voice of customer from sales calls: a one-afternoon VoC playbook
May 22, 2026 - For Marketing Teams6 min
Messaging Mining from Sales Calls: How to Write Copy Buyers Actually Wrote
May 15, 2026 - For Marketing Teams8 min
Gong Call Analysis: How to Analyze 100s of Calls at Once
May 13, 2026 - For Marketing Teams6 min
You've talked to 1,000 customers. Why are you still interviewing 10?
Apr 21, 2026
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